Spectacular Content Presentation Tips - Top Three Downfalls of Presenters

What do presenters focus on? What are the mistakes that they most commonly make? There are so many areas that could be addressed as presenters' downfalls, but we will look at the top three.

#1 Wrong Focus

Those that present very rarely target the expectations and needs of the audience. No attention is usually given to what audience members give their attention to or how they handle, retain, or retrieve data. This seems to make little sense considering a presentation is usually prepared and delivered with the intent of obtaining something from the audience. It may be a sale, cooperation, or approval that is needed, but a presentation would not be given unless there was a purpose to get something from the audience.

The Executive Approach to Presentations

Most executives rely strictly on their written communication skills. Using these skills to build a presentation often causes them to attempt to condense a large amount of information down to a package that can be conveyed in a specific time frame.

Written reports are designed to provide information to its readers, but that is not the purpose of a presentation. The purpose of the presentation tool is to get the attention of an audience and convince them on a particular point. It is ideally to make an emotional connection and engage the audience members. The summarized written reports will not accomplish the goals of a presentation.

Can Written Report Skills be transformed to Persuasive Presentation Skills?

Existing writing skills can be transformed to produce persuasive presentations. You must incorporate whole brain thinking. This means that you must integrate characteristics of the detailed analytical concepts of the left brain with the big picture intuitiveness of the right brain.

#2 Presentation Support Tools

Business presentation tools are designed to be left brain intensive. Visual business presentations tend to be overly complex and lean heavily on bullet points. The fact is that 88% of executives create their own visuals for their presentations. The rest of them leave it up to an internal administrative assistant. Less than 1 % use professional help educated in the art of presentation from external sources.

#3 Last Second Rush

Many people put off preparing for their presentation as long as they possibly can. This only increases the problems associated with presentation preparation. It is very common for changes to be made to a presentation hours, or even minutes, before the presentation is to start. This adds to the already present fear and pressure of speaking before a group. Preparation procrastination and the last minute changes allow inadequate time for rehearsal. This again adds to the pressure.

Presenters must change their mindset and have a motivation to alter the way they present. Without properly focusing on what the audience needs and expects, modifying the way visual presentations are prepared and delivered, and preparing in advance and allowing rehearsal time, presenters will continue to fall prey to these pitfalls.

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